Doukkala is where I'm from.Labs is what I do.
The name is not a brand exercise. Both halves are literal, and each one explains a different half of how the work gets done.
Doukkala
A region on Morocco's Atlantic coast: plains, ocean, and a long habit of building things that outlive their builders. It is where my roots are, and it taught me patience, craft, and respect for what endures.
The eight-pointed star in the mark comes from Moroccan geometry: two plain squares, endless combinations. I have yet to find a better definition of software.
Labs
My trade is software engineering at Staff level: the person a team calls when architecture, product and business have to agree. Doukkala Labs works with startups, SMEs and agencies that want senior hands on the code and straight answers in the room.
The word Labs is literal. There is always an experiment running, and AI is part of every working day. The best of it graduates into client work, once it has earned the right to.
The geometry is centuries old. What I build with it is not.